Originally posted March 2016 I posted this blog four years ago, and in these times of the pandemic, this blog is even more relevant today. It’s about reinvention and as the world is being reinvented in ways we have never seen and feels uncomfortable and abnormal, it’s important to remember something; reinvention IS normal. I was speaking […]
We found a snake in our chicken coop recently. I was unhappy to be sure – but maybe not for the reasons you might think. Few things scare people more than snakes. It’s an almost universal aversion that for some reason, I do not have. Instead, snakes fascinate me. When I was a kid, my Dad would tell […]
When I was learning to ride my bike as a child, the huge moment came the day my Dad took off the training wheels. I would finally get to be like the other big kids! In my kid brain, I thought it would be a simple matter of getting on and doing what I had done so many times before, only like a grown up. Not even close.
It took many falls and skinned knees until the moment of cheating occurred. I would get on, try to pedal and before the other foot could make the circle, the bike would fall over. I became acutely aware of just how much those training wheels had held me up.
In my conversation with Warwick Schiller last week, he described how he is now solving most problems with horses – or problem horses – with presence.
“I’m really starting think that the present part is the most important part. Because what used to happen was…you know I was a horse trainer for a long time. I don’t train horses for the public anymore, so I’m not really a horse trainer anymore. But what used to happen was people would bring you a horse that has problems and you fix those problems. But what I realize now is that a lot of those problems come from us not being present around them. I know it sounds like it can’t be that simple, but it is that simple.”
We are two months into a whole new world. I have questions.
First, what are we to call this whole new world? I don’t like “COVID-19”. It certainly doesn’t rise to the level of BC – AD. The Pandemic Era doesn’t work for me either. While the virus has precipitated this whole new world, I would rather focus on the opportunity it presents than the danger. So I’m going to call it the Great Reinvention.
This week, Jeopardy had a question about a famous copywriter in Final Jeopardy. When putting words together makes you famous enough to be on Jeopardy, it’s tells you copywriting is a true profession.
Copywriting has been on my mind for a lot of reasons in the last few weeks. I’m working on a couple of new projects that require a lot of email communication. After some awkward exchanges thanks to me shooting off a cryptic note, I have had to pause and realize that taking a moment to read what I wrote before hitting send would save me time. Tons of time.