Month: May 2020

Presence-is it really that simple?

In my conversation with Warwick Schiller last week, he described how he is now solving most problems with horses – or problem horses – with presence.

“I’m really starting think that the present part is the most important part. Because what used to happen was…you know I was a horse trainer for a long time. I don’t train horses for the public anymore, so I’m not really a horse trainer anymore. But what used to happen was people would bring you a horse that has problems and you fix those problems. But what I realize now is that a lot of those problems come from us not being present around them. I know it sounds like it can’t be that simple, but it is that simple.”

Rising to the level of our aspirations

We are two months into a whole new world. I have questions.

First, what are we to call this whole new world? I don’t like “COVID-19”. It certainly doesn’t rise to the level of BC – AD. The Pandemic Era doesn’t work for me either. While the virus has precipitated this whole new world, I would rather focus on the opportunity it presents than the danger. So I’m going to call it the Great Reinvention.

We are all Copywriters

This week, Jeopardy had a question about a famous copywriter in Final Jeopardy. When putting words together makes you famous enough to be on Jeopardy, it’s tells you copywriting is a true profession.

Copywriting has been on my mind for a lot of reasons in the last few weeks. I’m working on a couple of new projects that require a lot of email communication. After some awkward exchanges thanks to me shooting off a cryptic note, I have had to pause and realize that taking a moment to read what I wrote before hitting send would save me time. Tons of time.