Rising to the level of our aspirations
We are two months into a whole new world. I have questions.
First, what are we to call this whole new world? I don’t like “COVID-19”. It certainly doesn’t rise to the level of BC – AD. The Pandemic Era doesn’t work for me either. While the virus has precipitated this whole new world, I would rather focus on the opportunity it presents than the danger. So I’m going to call it the Great Reinvention.
We are all Copywriters
This week, Jeopardy had a question about a famous copywriter in Final Jeopardy. When putting words together makes you famous enough to be on Jeopardy, it’s tells you copywriting is a true profession.
Copywriting has been on my mind for a lot of reasons in the last few weeks. I’m working on a couple of new projects that require a lot of email communication. After some awkward exchanges thanks to me shooting off a cryptic note, I have had to pause and realize that taking a moment to read what I wrote before hitting send would save me time. Tons of time.
Being In Service
Here we are now, a couple of weeks into the year-long month of April. While it feels like we’ve be at this forever, what I’m really appreciating at the moment is the clarity. So much of the busy-ness I had allowed to creep into my life was just noise. Without it, I’m able to really
Distinction And When To Say No
Originally Posted: September 11, 2016“I’m going to do it all – and I’m going to do it perfectly.” While few say that out loud, their actions say it for them. Know anyone who thinks (and acts) that way? I see it all the time, whether in a small business – where doing it all seems a necessity – to teams in giant corporations. The very same people who treat money as a scarce resource are willing to spend their energy doing tasks that provid […]
