Rising to the level of our aspirations
We are two months into a whole new world. I have questions.
First, what are we to call this whole new world? I don’t like “COVID-19”. It certainly doesn’t rise to the level of BC – AD. The Pandemic Era doesn’t work for me either. While the virus has precipitated this whole new world, I would rather focus on the opportunity it presents than the danger. So I’m going to call it the Great Reinvention.
We are all Copywriters
This week, Jeopardy had a question about a famous copywriter in Final Jeopardy. When putting words together makes you famous enough to be on Jeopardy, it’s tells you copywriting is a true profession.
Copywriting has been on my mind for a lot of reasons in the last few weeks. I’m working on a couple of new projects that require a lot of email communication. After some awkward exchanges thanks to me shooting off a cryptic note, I have had to pause and realize that taking a moment to read what I wrote before hitting send would save me time. Tons of time.
Being In Service
Here we are now, a couple of weeks into the year-long month of April. While it feels like we’ve be at this forever, what I’m really appreciating at the moment is the clarity. So much of the busy-ness I had allowed to creep into my life was just noise. Without it, I’m able to really
Distinction And When To Say No
Originally Posted: September 11, 2016“I’m going to do it all – and I’m going to do it perfectly.” While few say that out loud, their actions say it for them. Know anyone who thinks (and acts) that way? I see it all the time, whether in a small business – where doing it all seems a necessity – to teams in giant corporations. The very same people who treat money as a scarce resource are willing to spend their energy doing tasks that provid […]
Just Because
Just because the world has changed doesn’t mean we have changed. Learning to work from home over twenty years ago pulled back the curtain on my inner world unlike almost anything since. After leaving my job at a downtown bank, in an instant, my commute went from traffic and tall buildings to the living room. Every morning, I showed up in my living room office, ready to impress the boss with how hard I was working. Except the boss wasn’t there. He lived two time zones […]